I like building software businesses from the ground up — finding problems worth solving, building products people love, and improving them through real customer feedback.
Most of my 10+ year career has been spent on the backend, designing systems, APIs, and the kind of infrastructure that quietly makes products reliable.
Over time, though, I realized that shipping code alone doesn't build a business. It pushed me outside my comfort zone into marketing, customer conversations, and the business decisions that engineers often leave to someone else.
I care just as much about the business as I do about the code. I believe the best products come from solving real problems for real people, not from chasing the latest technology.
A residential interior design and remodeling studio I co-founded in Mexico City. It has challenged me to step outside engineering and into marketing and sales, and it's still teaching me how to listen to customers and truly understand their problems.
An internal platform that grew out of Remodela Mi Depa to manage projects, client communication, and business operations. It's evolving into a SaaS for small architecture and design studios.